The app is highly relevant in the market. This is mainly because of three things:
- It offers useful content;
- Is provided for free and without advertising by a non-profit organisation, and;
- Is not collecting any data about the user.
Depending on budget, additional languages can be added, e.g. Polish and Romanian. A global scaling is also doable. Here it depents on budget and capacities to do all necessary research per country to provide all the local relevant content which makes the German version so useful and unique.
The corporate partnerships are to be expanded. Companies are very willing to share the information on the app. Also the interaction with the app should be increased. The app should be exciting for the user and helpful in day-to-day life. For this purpose, the communication is strengthened via push messages.